The evolution of AI, current trends (generative AI, no-code AI).

The logic behind the basic large language models (ChatGPT, Bard).

How to find and select the latest tools and keep up with the market.

What the learner will learn / be able to do:

Understand where and how AI can be useful in everyday activities;

They will be able to ask simple questions to ChatGPT or Bard and get valuable ideas straight away;

They will be familiar with the basic terms so that they feel comfortable in the following courses.

"Beginning Prompt Engineering (correct question formulation in AI);

Text types (social media, newsletters, blogs, descriptions);

Correction of style, tone and language.

What you will learn / be able to do:

Copywriting to create sales texts that increase conversions;

Generate an article or blog post from scratch;

Save time when writing emails, headlines, posts.

Simple workflows with Zapier, Make.com (Integromat);

Social media publishing across multiple channels at once with Buffer;

Connecting AI models to Google Sheets, CRM, etc.

What you will learn / be able to do:

Automatically post the same posts to multiple social accounts;

Save time planning campaigns, sending sequences, data synchronisation;

Create personal (or company) process chains to work on autopilot.

Keyword analysis, SEO meta field generation;

Social media content calendar, creation, publishing;

Quick marketing strategy ideas, brainstorming with AI.

What you will learn / be able to do:

Create SEO-focused blog articles or page descriptions;

Create a simple but effective social media campaign, planned for a few weeks;

Urgently brainstorm ideas for future marketing campaigns.

Prompt Engineering for advanced users: how to get the style, lighting, characters, text fonts you want;

Image resolution, choice of formats, copyright issues;

Changing the style, comparing options, adapting the brandbook.

What you will learn / be able to do:

Quickly create illustrations or banners in the right style;

Adapt the company's brand guidelines to the content generated;

Make product mockups, logos, icons, social media visuals

Video generation from text;

Editing, subtitling, effects, virtual presenters;

AI-generated scripts and scene layouts.

What you will learn / be able to do:

Create a clip of up to 60 seconds with automatic subtitles, sound effects;

Produce social media reels or commercials without professional filming;

Insert virtual hosts (avatars) into the video.

Voice naturalness, tone, pace of speech;

Multilingual voices;

Simple audio editing basics, background music application.

What you will learn / be able to do:

Sound for your presentations, training or videos;

Create audiobooks or mini-podcasts;

Mix recordings with background music and effects.

Virtual influencers creation: avatar generation, personalisation;

Interacting with your audience, growing your social media following;

Music generation, meme and viral content ideas.

What you will learn / be able to do:

Create your own "virtual influencer" that can be managed and grown on social media;

Creating meme content, interactive stories, viral campaigns;

Add additional creative elements (e.g. unique music for your clips).

Choosing a project (advertising campaign, virtual influencer, training video, etc.);

Workflow from idea to final delivery;

Sample portfolio (visuals, video, audio, AI integrations).

What you will learn / be able to do:

Have a fully implemented project (e.g. social media campaign with visuals, video, voice, avatar);

Prepare a real, tangible example of a portfolio you can present to employers or clients;

Gain confidence and understanding of how all the parts of the course fit together.